A Strategic Step Towards Growth

Roltex Kick-Off Meeting with the team of German Agents, led by our Sales Manager Ludger Petkens.

On September 18th, Roltex, your leading European manufacturer of high-quality trays, reusable drinkware, renewable tableware, and kitchen & buffet items, held a pivotal kick-off meeting with our dedicated team of agents for the German market. This event not only marked an opportunity to reflect on our journey so far, but also to set the stage for a future filled with collaboration, innovation, and growth.

A Look Back: Market Insights and Achievements

The meeting began with a comprehensive lookback at the market performance in Germany over the past few years. As a company rooted in design, sustainability, and quality, we've seen significant milestones in these areas, despite the challenges brought on by changing market dynamics and consumer expectations. Our commitment to creating innovative and eco-friendly products has allowed us to carve out a unique position in the market.

Embracing Design, Innovation, Sustainability, and Quality

One of Roltex's greatest strengths lies in our unwavering focus on these four key pillars: design, innovation, sustainability, and quality. Whether it’s crafting durable trays that can withstand the demands of the hospitality industry or offering eco-conscious drinkware solutions, our products are proudly made in Europe, ensuring the highest standards of craftsmanship and responsibility.

During the meeting, we reaffirmed our mission to lead with these values, ensuring that our product offerings not only meet but exceed customer expectations in Germany. With sustainability becoming a growing priority for consumers and businesses alike, we recognize the increasing demand for responsible products, and we’re fully committed to delivering on this front.

Welcoming Ludger Petkens: Our New Sales Manager for Germany

As we look to the future and focus on growth, we’re thrilled to announce the addition of a new sales manager to our team: Ludger Petkens. Ludger joins us with extensive experience in sales and management and will be a vital support to our team of agents throughout Germany. His leadership and expertise will be crucial in helping us navigate the complexities of the market, providing guidance, and ensuring that our strategies are effectively implemented.

Ludger’s hands-on approach and deep understanding of the industry will allow him to work closely with our agents, offering the support they need to drive success. His role will not only be to manage the team but also to empower them with the resources, insights, and strategies to achieve outstanding results. We are confident that Ludger will play a key part in accelerating Roltex’s growth in Germany.

Strengthening Relationships for the Future

As we look towards the future, it’s clear that collaboration will be key to our continued success. The relationships we build—both with our agents and our customers—are the foundation on which we will achieve sustained growth. Our kick-off meeting was just the first step in what we believe will be a period of exciting development for Roltex in Germany.

With Ludger Petkens leading the charge, we feel confident that our team is well-prepared to meet the challenges and opportunities ahead. In the coming months, we will be implementing the strategies discussed, working closely with Ludger and our agents to monitor progress, adjust where necessary, and celebrate successes along the way. Together, we are committed to delivering not only on our business goals but also on the promise of innovation, sustainability, and quality that Roltex stands for.

Let’s continue this journey towards growth, innovation, and sustainability—hand in hand, as one team.

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